- El Camino Hospital Advertising Campaign Receives Multicultural Health Marketing National Award -
Mountain View, CA - November 6, 2013 – El Camino Hospital today announced that one of its advertising campaigns was recently awarded a bronze at the second annual Multicultural Health Marketing National Awards, which took place last month during the Multicultural Health National Marketing Conference in Washington, D.C.
The four-ad print campaign and two-ad radio campaign targets consumers within the Chinese community. The ad campaign features El Camino Hospital physicians of Chinese origin against a backdrop of the city Mountain View to remind consumers that El Camino Hospital is part of the fabric of the community. Accompanying text, in Chinese, highlights El Camino Hospital’s expertise in orthopedics, heart & vascular, stroke and minimally invasive technologies. The tagline: dedicated to you in every aspect, so you can have peace of mind was intended to give the community confidence in El Camino Hospital’s services and capabilities.
“Our research showed us that the hospital’s perception within the Chinese community was limited to maternity and minor emergencies,” said Chris Ernst, vice president of Marketing & Communications for El amino Hospital. “The goal of this campaign was to build brand association as a leading high acuity hospital in Silicon Valley within this growing community by communicating our expertise in treating Chinese-prone diseases using innovative technology capabilities.”
The advertising campaign was created by DAE Advertising, an agency focused on creating culturally relevant and impactful advertising, specifically for Asian communities.
The Multicultural Health National Marketing Conference is presented by DTC Perspectives.
About El Camino Hospital
El Camino Hospital is an acute-care, 443-bed, nonprofit and locally governed organization with campuses in Mountain View and Los Gatos, Calif. In addition to state-of-the-art emergency departments, key medical specialties include heart and vascular, cancer care, urology, orthopedic and spine, genomic medicine, and the only Women’s Hospital in Northern California. The hospital is recognized as a national leader in the use of health information technology and wireless communications, and has been awarded the Gold Seal of Approval from The Joint Commission as a Primary Stroke Center as well as back-to-back ANCC Magnet Recognitions for Nursing Care.
To learn more, visit our website, find us on Facebook, follow us on Twitter, or view our videos on YouTube. For a physician referral, visit our website or call the El Camino Health Line at 800-216-5556.
Download a PDF copy of this press release: El Camino Hospital Multicultural Advertisements Receive Industry Award