The annual "Scarlet Night" fundraiser for The South Asian Heart Center at El Camino Hospital, now in its fifth year, will be held March 9 at the Santa Clara Convention Center to raise both money and awareness for the Center’s strategic initiatives, including community advocacy, primary prevention, physician education, and clinical research aimed at stemming the twin epidemics of heart disease and diabetes among South Asians. Emmy-winning Bay Area NBC TV news anchor Raj Mathai will emcee the event, which features a keynote address by Columbia Business School Prof. Sheena Iyengar, renowned for her research on choice. Iyengar lost her sight early in life due to a rare inherited disease, and lost her father to heart disease when she was just 13. Rather than seeing these events as a random series of accidents destined to define her, she became fascinated by the subject of how humans make choices, and went on to write an award-winning dissertation on the subject for her Ph.D. in social psychology at Stanford University.
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